5 Things Working Well Right Now on Instagram
Are you feeling lucky? All March our Tip Tuesday series is taking a look at social platforms. For this week’s Tip Tuesday we are focusing on Instagram. This month in addition to coming here on Tuesday, we will be sharing supporting content all week on our Instagram, Facebook, and LinkedIn channels that tie back to the weekly theme. This week we will be sharing some of our favorite filters, hacks and rounding it out with an interview with a featured expert on Instagram.
So we all love Instagram, but it can be crowded. How can you stand out and connect with your ideal audience? This video touches on 5 things that are working well right now on the gram.
REELS - Reels is Instagram’s new version of short form video, 30 seconds or less. People come to Instagram to be educated and mainly entertained and reels can accomplish both. Reels will increase your organic reach. Because it is new to the platform, Instagram is favoring it heavily in the algorithm. Reels also make your account discoverable. Instagram will show your reels to many people who are not interacting with your account. So an account with only 500 followers could have 10,000 views on a really great reel, thus exposing that account to thousands of new people. Don’t worry, reels can be educational - you don’t have to do the Bust It Challenge or dance.
INFOGRAPHICS - These allow you to educate your audience in a fun and visual way. They can be based on things going on in your business, current events, or trends. They are not difficult to make, you can import the data into Canva and easily generate a visually appealing infographic.
YOU - Seems simple, but so many miss this one. People buy from people they trust. It is hard to get to know a logo, so show yourself. Let people see what is behind the brand and get to know you. Creating a relationship is the first step to creating a long-lasting customer that keeps coming back for more. Give them a look into your business’ world. Show a day-in-the-life, a behind the scenes or just make videos where you answer frequently asked questions.
QUOTES - Strong relatable quotes. You can take popular quotes and turn them into branded content. Make a graphic that highlights the quote, make sure your brand colors are woven in, and then in the post caption explain how this quote inspires or relates to your company. People love to share great quotes and they are a wonderful tool for starting a conversation with your audience. Speaking of audience, that brings us to #5.
ENGAGEMENT - You are seeking engagement for your ideal customer, so make sure you are engaging with them as well. When people comment on your post, be sure to engage. Comment back or heart their comment so they know you saw it. Instagram stories are another great way to interact with your audience. You can do a quick poll, ask questions of your audience, or offer up a multiple-choice question. Not only does this get you interaction, but it gives you content that your audience is interested in already. You can take the answers you get to your questions and turn that into a post, make a Reel or do a follow-up story the next day.
These are just a few things we see that are raising engagement on Instagram right now. Be sure to tune in later this week when we speak to Jenna Redfield from Twin Cities Collective to get her expert opinion on what you can be doing right now to step-up your game on Instagram.
Every Tuesday we bring a tip here to help you grow your business. Visit www.cascadecreativegroup.com to learn more about content strategy, creation, and how to create influence for your brand.