Get On Video - Get Better Engagement
Are you using videos to promote your business? Did you know video gets 2x more engagement on Instagram, 73% more views and engagement on Facebook and even on LinkedIn ( which btw is one of the few places giving organic reach to videos) video will get you 3x more engagement. People would prefer to watch a video rather than read a static post.
Ok, so now you know by not doing video you are missing a huge opportunity to connect with your customer. Let’s take a look at the reasons you may be using for not being on video.
You need to have it professionally done - FALSE.
To do it yourself you need fancy (ie. expensive) equipment. - ALSO FALSE.
You will see in video above, it has decent lighting, thanks to an inexpensive ring light that clips right on your phone. The iPhone has amazing video quality.
You will forget what to say and look like you don’t have it together. Ok this one has some truth to it. The first time you set out to make a video, you will probably have tons of takes. Pro tip - put key bullets of what you want to cover in the video on a post note and stick it right below the camera on your phone. You can see your notes, but it won’t seem like you are reading from a script.
It won’t have a clean edit. FALSE.
There are tons of apps out there to help you edit your video with ease. iMovie can help you with trimming, transitions and captions. It you want to take it further and add graphics, music or a call to action look into an online program like wave.video.
The point I am trying to make is just START. Les Brown said, “You don’t have to be great to get started, but you have to get started to be GREAT.”
Will you make mistakes? Of course. Will it be perfect? Nope. But done is better than perfect. Just start. make a video and tell your customer WHY you are the person or brand to help them Let them see you! Every video you do will get easier. You will get better at it and so will your engagement.
As the owner of Cascade Creative Group, Lindsay has been helping companies for more than 20 years find their message, execute it through the right channels and create influence with their ideal customer and within their industry. Our goal is to not only help companies get their message out but to create influence for the brand with their target market and within the industry. We guide clients step-by-step to craft a crystal clear message and a complete communications plan that will build momentum and get results. If you need help with your brand message, public relations, or social media strategy, schedule a free strategy call today.