Repurposing Content
Work Smarter, Not Harder
Last week we talked about the 3 things you must not forget when creating content:
BE RELEVANT - Ensure your content is relevant for the time of year, what is going on in the world, etc. Does it provide value?
BE CONSISTENT - Do not post and ghost. Do not create a flurry of content at the beginning of the month and then drop off for the rest of the month. There will be no reason for your audience to engage with you and most likely they will leave.
ENGAGE - You are looking for people to engage with you, with your product, and with your brand. Do the same! Engage with your content and your audience. If they leave a comment, start a dialogue.
So having said all that, you may feel overwhelmed and think “ I do not have TIME to create new content every day!” Don’t worry - you don’t have to. This week we are talking about REPURPOSING your content.
You can take ONE piece of content and spread it out throughout the week by making little tweaks to make it feel fresh and new, even though it is reiterating the same underlying message.
Example: Tip Tuesday Content.
Day 1: Today I made the Tip Tuesday video and posted it on our Cascade Creative Group Facebook, Instagram, YouTube, and LinkedIn pages. I also wrote this blog and posted it here on our website along with the video. I also pinned this blog post on Pinterest.
Day 2: Post a carousel graphic on FB, IG, LI with key highlights from this Tip Tuesday.
Day 3: Will do an IG story on repurposing content. Will make a post showing the pin on Pinterest.
Day 4: Share that IG story on FB as a video and in LinkedIn stories.
Day 5: Post on FB, IG, and LinkedIn with a photo talking about the 3 Must-haves - Relevancy, Consistency, and Engagement.
Day 6: Quick IG story poll on have you engaged with your content this week?
Day 7: Graphic with a quote from the blog post with a link to the blog.
All of these actions thread back to the same messages covered in the video and here on the blog. So I haven’t had to generate new ideas, just some quick tweaks to an overarching idea to make it a bit different.
This saves you time, but also helps your end game. The marketing rule of 7 states that “consumers need to and an average of seven interactions with a brand before converting or making a decision to buy.” By repurposing the content, you are more efficient and creating more than seven interactions with your brand!
Next week we cover BATCHING content so you can get it all done at once, scheduled and you can get back to business.