Is Facebook Dead?

For the month of March, we are exploring one social platform each week. Last week it was all things Instagram and this week we are breaking down Facebook. Have you heard the rumors that Facebook is dead, don’t spend your time there. We are here to tell you with 2.5 Billion monthly users, that Facebook isn’t going anywhere. This week we cover what is working well right now, what you might be missing out on, and things you can do to increase your engagement.

• Are you currently doing Facebook Stories? Did you know 58% percent of people said they have visited a brand’s website after viewing a Facebook story. Stories has its own algorithm and it is easier to get organic reach. So what should you show in stories?

  • 52% said they want to see stories that are easy to understand

  • 50% want to see sneak peeks, new products, or reveals

  • 46% want advice or tips (like this video) in their stories

Live video is also something the algorithm is loving and will get you more organic reach. Live video gets 6x more engagement than a static post.

More tips on the algorithm in the video.

All week long we will be sharing supporting content to this theme on Instagram so be sure to follow us there @cascadecreativegroup and later in the week we will have an expert interview with Bobbi Baehne from Think Big Go Local to talk about how you can use messenger to grow your customer engagement.

You can always send us a message if you have questions or schedule a free strategy call with the link in the header on this page!