Tip Tuesday: Taking a closer look at Pinterest
Keeping with March's theme for Tip Tuesday, we are exploring one social media platform a week. This week we are exploring Pinterest. Pinterest started as a great place to share recipes, pin ideas for projects, weddings, etc. but Pinterest has evolved over the years to become the 3rd largest social media platform, right behind Facebook and Instagram. Pinterest can offer you a unique way to repurpose existing content AND CONNECT with your target customer.
Who is on Pinterest:
Pinterest has 459 millions monthly users
Did you know that of US households that have Internet, 43% also have a Pinterest account? That is nearly half!
60% of the global audience is female, but the number of men on the platform is growing steadily and has increased 50% year over year.
Average income of Pinterest user is 75k
Why do people go to Pinterest?
The reason hasn’t changed why people are using Pinterest, they are looking for answers and ideas.
85% of users said Pinterest is the first place they go when looking to start a new project
89% said they frequent Pinterest for shopping/purchase inspiration
So what should you put on Pinterest? Pinterest is a great place to repurpose content. You can create highlight boards and then pin things to those boards. So for example, let’s take this video. We could pin this to a Video Tips board, to a Social Media board, to our Tip Tuesday board and so on. This helps your content be discoverable in more places. Be sure to clearly describe what people will find when they visit your pin. Use key words and be descriptive. Pins tend to need about 30 days before you see traction and Pinterest experts say to allow 6 months before you see the pin at its peak!
Pinning Tips:
Get Visual. 62% of the Gen Z/Millennial crowd prefers visual pins with an image, versus just a text pin.
Like most social platforms, video performs best on Pinterest. Video gets 6x more views than other posts.
Don’t pin more than 10 things a day, you don’t want to be spammy. Plus Pinterest has an excellent option to schedule your pins right in the app!
Each year Pinterest makes predictions on trends the year will see and this year they are predicting the CEO is the new DIY. More people are starting their own venture, creating a side hustle and they are searching out how to do this on Pinterest! Full disclosure we are just getting started on Pinterest so later this week, we will sit down with Jen Vazquez, who is a Pinterest strategist to explore ways to leverage this platform for your brand.