Remove the stress of what to post every day. Batch and plan your content!

Business owners especially small business owners have all been there. You are busy doing something and all of a sudden you think “ DAMN, I haven’t posted anything today!”

FIRST OFF - Let’s dispel the myth you HAVE to post daily to all your social channels. Sure this keeps you in front of your audience, but if you aren’t posting anything of value - they will leave. So RULE NUMERO UNO - Don’t post just to post. Don’t put crap out there. You don’t like it when you see it, your target audience won’t either.

Ok, now that we have covered that - how do you remove the stress and anxiety of what to post? SIMPLE - PLAN IT.

Just like you do for clients, make a meeting with yourself. Once a week minimum. During this meeting - you sketch out your content ideas for the week and then you create them.

Using apps like Asana or Trello or even Google sheets helps you create a content plan. You can view the plan in several different formats, personally, I like the calendar view of Asana so I can make sure we have a sprinkling of content spaced out throughout the week. You can assign taks to other members of your team or make reminders. And the best part, you can download these to your phone so if an idea strikes you - you can easily open the app and make a note so that you can goo back to it on your designated content planning day.

Once you have your content plan, you can create all the content in one swoop. This is called BATCHING. You create it all at once and then it is ready to publish throughout the week. This works great for videos, TikToks and Reels. You film them all on one day (remember to change your clothing/background so it looks different) and then publish them later.

So how do you remember when to publish??

YOU DON’T. YOU SCHEDULE!

There are plenty of apps that help you layout and schedule your content. For instance, if you are dealing with Facebook and Instagram you can schedule them right in the Meta Business center for your page. You can use programs like Agora Pulse or Later to also schedule your content.

PRO TIP: Do not SET IT AND FORGET IT. I know many marketers advocate for this and sure it removes one thing from your to do list. But here is why that is not smart. Things on the Internet live forever. It takes one person to make a screengrab and then circulate it around. So you want to make sure your content is in line with what’s going on in the world.

Example: A popular restaurant schedules a photo post about a new dish. The caption talks about how it is the bomb. The day it is scheduled to post, a terrible bombing happens somewhere in the world. Now your post looks incredible tone-deaf and insensitive and is open to backlash or made an example. Yes, I realize you are thinking, “ That’s dramatic and will never happen” but if I have learned ANYTHING it is that ANYTHING can happen. So at the beginning of the day or week, check what you have scheduled so if there is an event that could impact it you are reminded of what’s posting that day and can adjust quickly.

So give planning and batching a try for one month - track your time and see how much time and hassle it saves you!