What is a Communications Plan?

We all make mistakes in business, I know I do every day - that is how we grow and improve. But one thing you can take a look at today and make changes as needed is your communications plan? What is a communication plan? The simple version is a list of questions you want to address ( at least one) every time you communicate with your ideal customer.

For example:

These are just a few questions and examples you can use. Of course, you do not have to answer or discuss every question every time you communicate but you need to make sure your communication plan revolves around the important things you want to get across.

Having a target list of questions or messages you want to consistently sprinkle in helps you when you are writing content, going live, creating videos, Reels, and TikToks. This ensures your messaging is always on point and your content serves a purpose, because who wants to create content just for the sake of creating content. you want it to inform, educate and entertain your ideal client. More on the entertaining part next week……

Now of course, as you grow you will want a master communcaitons plan that actually outlines key milestones in your business ( launches, etc) and the comms vehicles that will support that - whether that is blogs, videos, social media, paid ad and so on. Not to worry we will delve into that type of comms plan later this month!