Tip Tuesday: Are you in the Club?

Finishing out our March theme of looking deeper into a social media platform each week for Tip Tuesday, today we are talking about the new kid on the block - Clubhouse.  Over the past few months, Clubhouse has exploded and with more than 10 million users it is a great place for both professionals and brands. 

Today we cover the top three reasons you want to be on the platform and five tips to help you make the most of it. 

Quick overview: Clubhouse is an audio-only app, currently only available to iOS users. Think of it like an interactive live podcast. There are rooms with speakers and listeners that usually focus on a topic. The rooms are not recorded ( unless otherwise noted) and the room is divided into two parts - the Stage, where the speakers are, and the Audience, those who are just listening. You normally can raise your hand to join the stage and contribute to the conversation.

So why should you care about one more social media app?

1. LEARN - Clubhouse is an excellent place to soak up knowledge. There are rooms on all topics at most any hour of the day. You have access to incredible, successful people in their field. There are rooms on boosting your LinkedIn profile, rooms about the 10X principle and yes, Grant Cardone the author of 10X is usually in those rooms, Leading professionals are hosting rooms giving away tips and answering your questions. The access is unprecedented. To hear some of these discussions you would have to go to a conference, take a course or hire them as a coach, not listen over coffee while you are in your bathrobe!

2. SERVE - People are here and they are waiting to hear from you. Find and serve your audience. Share your knowledge and expertise. Pour into people and bring value to these conversations.

3. GROW - Clubhouse is a place to connect and build relationships. You meet people you would never find on Instagram and honestly because it is your voice it is more personal. People tend to connect off the platform via Instagram or Twitter without hesitation. The Know, Like, Trust factor is higher. Bring value and you will connect with your people.

   So if you are on the app or you have an invite how do you make the most of it - Let’s go over 5 tips to make the most of the app!

   1. BE INTENTIONAL - Clubhouse is exciting, but it can be overwhelming and in truth it can be a time suck. There are so many great conversations to participate in before you know it, you might be on the app for hours at a time. Be intentional on what you want to get out of the app - are you using it for personal, business or both. Check out the room schedule and schedule your time for the rooms you want to participate in. Personally, I time block when I am going to be on the app. Obviously I am on the app Mondays when we host Collaboration Over Competition (7pm EST) and Wednesdays when we host Small Business Savvy: Insider Secrets you need to Know (12pm EST) and then I try to hit the Daily Networking Room ( 10am EST) while I go through emails one or two mornings a week and the Empower Her hour at (6:30pm EST) once a week to hear what people are up to. Both of those networking rooms are great to be an active listener.

   2. STELLAR BIO - Your bio is your calling card. When someone clicks on your avatar ( your profile pic) when you are in a room, they only see the first 3 lines. Those lines need to CLEARLY communicate - Who you are, what you do, who you help and why they should care.

   3. CONNECT - Clubhouse is a great place to connect with people. I mentioned those two great networking rooms which are held daily, those are great places to drop in and listen and meet people. BUT make sure you connect either your Instagram or Twitter so you can continue the conversation when the room is over. If you don’t have a way to reach you listed in your profile you could miss building a relationship with a key person!

   4. SPEAK - When people hear your voice, it tends to create a instant connection. You have value to share, so when you are in a room and feel like you can contribute to the conversation raise your hand and share. Be authentic, be you and be real,

   5. Network - While you are listening, click on other peoples avatars, check out their profiles, expland them to read more about them and make connections. There are always valuable people in the room and a lot of times, they may be listening in audience. Check out some of the daily networking rooms.

      Be sure to turn in later this week when we interview the Magnet Moderator, Caroline Geraghty, who is an expert on connecting on Clubhouse.
      

Are you on Clubhouse?  If so drop your handle in the comments 👇🏻