Creating Engagement for your Brand using Clubhouse
It’s Tip Tuesday and each week we bring a tip here to help you with your business. For the month of April, we are talking about engagement. Last week we shared ways to increase your Instagram engagement and this week we are talking about growing your engagement with your ideal customer by using Clubhouse. Now you might be thinking, Clubhouse isn’t a great place for engagement because when the room is gone it’s gone – but this platform does offer you a host of ways to generate engagement.
First, let’s look at the numbers –
This app has 10 million users and 2 million weekly users
The app is iOS only and is available in 154 countries – just for reference, the app store is only available in 175 countries.
The average user spends 11-20 hours a week on the app
So how do you create engagement –
First, let’s talk about creating it in the app.
Creative a killer profile that CLEARLY communicates your WHY and HOW you HELP others. Make sure you connect your other SM handles AND that your website is listed. Yes, they cannot click through on it, but it needs to be there.
Host and Attend rooms where your ideal customer is or that speak to your why. When you are in those rooms, CONNECT send a personal DM to those in the audience – now they have your IG/Twitter handle and odds are they are going to search you out on Clubhouse as well.
If you use your IG to share tips, talk about those tips in rooms. If you are talking about how to use video to gain new customers, be sure to let them know to head over to your Insta to see a tutorial on how to do it. Get them to where you can engage
Ideally, you want to convert people off the app to real estate you OWN so you can continue to connect with them. If you have an offer for coaching, mindset tips, a free challenge – list it in your profile. Talk about it ( be careful here, it needs to be relevant to the convo so it doesn’t come off as salesy. By presenting the offer this gets people into your funnel, you have their email and now can engage them directly.
Talk about your blog or what they will find on your website. You can do this in the room directly but again make it natural. If the topic is about how to book podcasts and you just published a blog on that, mention that. Or when you are DMing people, say I was in the room when you were asking how to get booked on podcasts, I wanted to share a link to a recent blog you might find helpful. The 5 things you must do to grow your presence with podcasts. This helps you start the conversation OFF the platform.
These are just a few tips to help you convert connections from Clubhouse into engaged listeners and hopefully potential customers/clients.
Next week we will be talking about increasing engagement on your website. Until then if you have questions, please reach out to us at hello@cascadecreativegroup.com.
Have a Great Week.